Drawing on many years in fi nance and risk management, I have broadened my scope through personal investments in profi table projects with clear social impact. A key motivation is the growing challenge facing older adults. Studies show that seniors are often marginalized when it comes to innovations and products tailored to their daily needs. Limited mobility, affecting not only the elderly but also an increasing number of people with chronic illnesses, deserves special attention.
Across industries I have encountered many outstanding ideas whose market failure stemmed not from product quality but from unclear communication, underdeveloped marketing strategy and the absence of a distinctive brand identity. Market success depends as much on how a product is presented, positioned and promoted as on the product itself. Branding strategy, guided promotion and clear communication with target groups directly affect profitability and long-term sustainability.
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Based in Kreuzlingen, Switzerland.
Available for partnerships globally.
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